Blog
Notes on product-led sales
How usage signals, scoring, and playbooks actually work in practice, from the team building Selloris.
PLG Sales··6 min read
What is a product-qualified lead, and why MQLs miss it
A form fill tells you someone is curious. Product usage tells you someone is ready. Here's how PQLs change the sales motion.
By Neha KapoorProduct Data··8 min read
Six usage signals that predict free-to-paid conversion
Not all activity is equal. We looked at which in-product events actually correlate with a trial converting to a paid seat.
By Marcus WebbPlaybooks··5 min read
Building your first PLG sales playbook
Playbooks turn signals into action automatically. Here's a simple framework for your first three: usage limits, team growth, and power users.
By Priya Nair